Benefits to customers
Benefits to manufactures and wholesalers
Benefits to the economy
Evolution of Retailing
Factors behind the change of Indian retailing industry
Retailing Environment
The economic environment
The legal environment
The technological environment
The competitive environment
Chapter Summary
Retailing involves a set of business activities that adds
value to the products and services sold to the final consumers for their
personal, family or household use. Retailers play a major role in the
distribution system by helping manufacturers to reach out to the customers and
at the same time, offering an array of value added services like breaking bulk,
providing assortment, holding inventory and providing information for their
customers.
Retailing is poised to become one of the largest industries in India and the
size of the economic activity in this industry is bound to have an impact
not only on the consumers and manufactures but also the entire economy. This
chapter has discussed various factors that led to the growth of retailing in
India and benefits that it would provide. It also discussed various
environmental issues that would have an impact on the retailing industry.
Short Case Studies / Caselets