Store Management – Role of Store
Managers
Managing the store personnel
Minimizing the cost of the retail store
Managing the Buying and Selling activities
Providing customer service
The Retail Personnel Management Process
Job analysis
Job Description
Job Specification
Recruitment
Selection
Socializing and Training new Store Employees
Training
Motivating
Evaluating store employees
Compensating
Compensation Program
Legal and Ethical Issues in Managing Store
Personnel
Hiring
Selection
Compensation
Labor relations
Cost Controls
Labor scheduling
Store Maintenance
Energy Management
Reducing Inventory Shrinkage
Detecting and Preventing Shop lifting
Store personnel play a major role in attracting and retaining customers in a
retail store. Without productive labor, no merchandise and operational plans
can be successful. Store personnel are the most productive assets in a
retail store, who can increase or decrease the store's profit.
This chapter discussed the various processes of recruitment and selection to
build an effective team of store personnel. Once an applicant is selected
for a retail position, he has to undergo various training programs wherein
his basic skills can be sharpened according to the requirements of the
retail store.
Store personnel can easily get tired and depressed as their work is
monotonous and they have to deal with different types of customers daily.
The store manager should boost the morale of the store personnel to retain
them in the store.
The store manager also needs to conduct a periodic review regarding the
performance of its store personnel, and reward them accordingly. The chapter
concludes with a discussion on the various legal and ethical issues involved
in managing a retail store.
Short Case Studies / Caselets