Retailing: The Role of Information
Information flow
Information Sources
Internal Information
External Information
Retail Information Systems
Data features of RIS
Subsystems in RIS
Advantages of Retail Databases of RIS
Information Systems in Retail Logistics
Logistics
The Distribution Center
Outsourcing
Store vs. Distribution Center Delivery
Pull vs. Push Logistics Strategies
Strategic Advantages of Information Systems in
Logistics
Improved Product Availability
Improved Assortment
Improved Return on Investment
Quick Response Delivery Systems
Benefits of Quick Response Systems
Costs of Quick Response System
Data Mining
Data Warehousing
Data Warehousing and Business Intelligence
The value of information systems is being realized and appreciated by
retailers throughout the world. Many large retailers have benefitted from
the use of information systems. The systems approach has helped them perform
efficiently, reduce costs, improve service levels, expand the customer base
and manage their functional areas better.
Information systems have helped retailers meet customer demands concerning
better product availability and better product assortments. Huge databases
and sophisticated data mining systems are enabling retailers to reach many
customers in a personalized way.
The use of information systems has led to major changes in merchandise
distribution. Distribution centers are now being used for cross-docking
instead of storage. The quick response delivery system has enabled the
delivery of floor ready merchandise. The availability of timely and accurate
information on daily customer demands has led to the development of new pull
logistics strategies. In addition, the online sharing of information has
strengthened vendor-retailer relationships. Retail information systems have
enabled retailers to compete successfully in a complex and challenging
environment.