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Marketing Communications

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Chapter 19 : Careers in Retailing

Getting into the Retail Industry

Personality Traits of Retailers

The People Pleaser
The Risk Taker
The Problem Solver
The Decision Maker
The Retail Entrepreneur

Employment Aspects of a Retailing Career

Employment security
Employment Compensation
Working Conditions
Career Advancement
Job Satisfaction

Employment Opportunities

Making a Personal Assessment
Securing a Retail Position

Careers in Retailing

Sales Executive or Marketing Executive
Store Manager
Sales and Merchandising Representative (SMR)

Ownership opportunities

Chapter Summary

The retailing industry is becoming a major driver of world economies. Its rapid growth in India has opened up many career opportunities for people with all types of experience and qualifications. This chapter examined the various attributes that a person aspiring for a career in the retail industry should possess. The employment opportunities in the retail industry were also explained.

Annexure>>

 

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