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Retail Management Detailed Table of Contents

Chapter Title No. of Pages

                                                    Part - I          Introduction to Retailing

Retailing – An Overview Chapter 1 Details/Summary 17
Retail Institutions Chapter 2 Details/Summary 26
Understanding the Retail Customer Chapter 3 Details/Summary 31

                                                    Part - II          Retail Strategy

Retail Market Strategy Chapter 4 Details/Summary 28
Financial Strategy Chapter 5 Details/Summary 26
Store Location and Site Evaluation Chapter 6 Details/Summary 32
Retail Organization and Management Chapter 7 Details/Summary 17

                                                    Part - III          Merchandise Management

Merchandise Assortment Planning Chapter 8 Details/Summary 21
Purchasing Systems Chapter 9 Details/Summary 19
Merchandise Purchasing Chapter 10 Details/Summary 30
Merchandise Pricing Chapter 11 Details/Summary 17
Retail Promotion Mix Chapter 12 Details/Summary 25

                                                    Part - IV          Managing the Retail Store

Store Management Chapter 13 Details/Summary 32
Store Layout, Design and Visual Merchandising Chapter 14 Details/Summary 27
Customer Service Chapter 15 Details/Summary 15
Retail Selling Chapter 16 Details/Summary 17
Information Systems and Logistics Chapter 17 Details/Summary 36

                                                    Part - V          Contemporary Issues in Retailing

Ethical and Legal Issues in Retailing Chapter 18 Details/Summary 28
Careers in Retailing Chapter 19 Details/Summary 12

                                                    Part - V I          Annexure

Future of Retailing   Details/Summary 5


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