Strategic Marketing Management
Detailed Table of Contents

Chapter Title			No. of Pages
Strategic Marketing Management - An Introduction	Chapter 1	Details/Summary	23
Marketing Strategy and Planning	Chapter 2	Details/Summary	27
Business Strategy and Competitive Advantage	Chapter 3	Details/Summary	32
Marketing Audit and SWOT Analysis	Chapter 4	Details/Summary	26
Marketing Costs and Financial Analysis	Chapter 5	Details/Summary	18
Market and Environmental Analysis	Chapter 6	Details/Summary	17
Competitor Analysis	Chapter 7	Details/Summary	17
Customer Analysis	Chapter 8	Details/Summary	24
Learning in Marketing Organization	Chapter 9	Details/Summary	23
Segmenting Markets	Chapter 10	Details/Summary	18
Targeting and Positioning Strategies	Chapter 11	Details/Summary	17
Relationship Strategies	Chapter 12	Details/Summary	20
Generic Strategies	Chapter 13	Details/Summary	25
Planning for New Products	Chapter 14	Details/Summary	21
Product Branding and Customer Service Strategies	Chapter 15	Details/Summary	22
Pricing Strategy	Chapter 16	Details/Summary	17
Advertising and Sales Promotion Strategies	Chapter 17	Details/Summary	21
Public Relations and Direct Marketing Strategies	Chapter 18	Details/Summary	21
Sales Force Strategies	Chapter 19	Details/Summary	20
Distribution Strategy	Chapter 20	Details/Summary	22
Strategic Issues in Marketing	Chapter 21	Details/Summary	20
Designing an Effective Marketing Organization	Chapter 22	Details/Summary	19
Marketing Strategy Implementation and Control	Chapter 23	Details/Summary	15

Strategic Marketing ManagementDetailed Table of Contents