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When the going gets tough
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continued from: When the going gets tough
She was equally determined in doing something for the
society, especially for bringing down child abuse. It is her continuous efforts
that had led the president of USA to pass the `Oprah bill', a law made for the
child protection against any sort of societal abuse (The national child
protection act). How many have made such an impact to the society? She has also
contributed millions of dollars to charities and higher education institutes but
without seeking any media attention.
Like the two sides of a coin, a person's life has also got both the positive and
negative sides. It applies in the case Oprah Winfrey also. Like Jack Welch,
Steve Jobs and many other leading business leaders, Oprah too has been
criticized on many counts; foremost among the criticisms is her way of enforcing
strict rules on her employees and giving them a tough time. Her employees
complained of not getting any special attention from her whenever their project
got recognition or won ratings or awards. She was more interested in completing
the project.
She was also criticized for her statement that she
would never eat a hamburger again in her life. Some cattle producers
blamed her statement saying that it was the reason for the drastic
collapse of the sales of their products, and some even filed a suit
against her.
When the going gets tough, the tough gets going. She was proved to be
innocent of the mad cow disease case, as the court clearly stated that
whatever she had said were her personal views, i.e., her statements were
not illicit and one could not consider her the reason behind the collapse
in their product's demand. Talking about the employees of Oprah, you
cannot have the guarantee, that they would not have said anything harsh of
her work culture, if Oprah would have praised them while making it to the
awards and ratings, and not when they have completed the project. Some
people have the habit of sensing dissatisfaction irrespective of what they
have. They keep on stinking for this or that. Oprah did what she was doing
from the very beginning of her career. Entrepreneurships taught us to
accomplish the goal and not the awards or ratings and recognition. She
feels that awards and recognition will come to an individual once he/she
achieves his/her goal. She did exactly that by praising at the time of
completion of the project, thus matching with the norms of entrepreneurs,
which matter the most.
According to the entrepreneurship center at Miami
University, Ohio, the definition of entrepreneurship is:
Entrepreneurship is the process of identifying, developing and bringing
a vision to life. The vision may be innovative idea, an opportunity, or
simply a better way to do something. The end result of this process is
the creation of a new venture, formed under conditions of risk and
considerable uncertainty.
The awards she received and the recognition she gained as an idol in the
minds of millions of people, itself speak of her hard work, popularity
and success. One of the important characteristics of entrepreneurs is
their consistency with which they perform things. And her record reveals
her consistency in being among the top three positions while talking of
favorite TV personalities from 1993 to 2001. No one can ever get closer
to her unique feat. Her talk-show has been the number one show for 16
long years and this clarifies and further proves her popularity. The
love her audiences have for her further clarifies that she is the most
trusted woman in the history of television. She was ahead of her time
and set an identity for herself, which will be an inspiration for the
upcoming young women. It is not just that whatever she achieved was
based on fluke; she had worked hard for whatever she is today. Her
empathy, courage, gut feeling, honesty towards her work and of course
the love of people have made her one of the most beloved and memorable
women in America. It's a delight to read, think about and watch her. The
way she dealt with her success, wealth and fame by not allowing them to
distract her attention from her goal is a sign of great mental maturity
and humbleness. Her show is a delight to watch. One should at least
watch her show once and he/she will sure become a fan of her from that
very moment; such strong is the character of Oprah Winfrey. Undoubtedly
and unarguably, she walked through the fire and instead of letting the
fire overtake her she forged the fire within herself. The numerous
rewards and honors won by Oprah Winfrey and her work are ample proofs of
her entrepreneurial excellence. Clearly, Oprah has developed into a
successful entrepreneur. She will always remain as the `queen of the
souls'.
Lessons one should learn from the life of Oprah Winfrey.
1. "One becomes what one believes-"There is always a chance of
betterment in life, i.e., there is always a scope for improvement.
2. Entrepreneurs are not born, rather they are made.
3. Successful entrepreneurs build a team, an organization, and a company
and then learn to lead and work with others.
4. Change is inevitable and one should keep on changing with time as
change is the only constant and pure thing in the Universe.
5. It doesn't matter who you are, where you come from. There's always a
possibility to triumph.
6. One should listen to his/her feelings /instincts, i.e., be ones self.
7. There is nothing like luck in this world. Luck is simply preparation
meeting opportunity.
8. You have to have the courage to go sometimes against the crowd.
9. Never loose your focus of your life, i.e., not to become complacent.
10. One should have the gut feeling to take quick decisions.
2005, ICMR Case Studies and Management Resources. All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted
in any form or by any means - electronic or mechanical, without permission.
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