Mobile
Business - The Emerging Trends
Mobile
Business - The Emerging Trends
Strategies for Mobile Business
Mobile Business - Issues and Challenges
Mobile Business - Industry Applications
M-Business has the potential to
transform industries due to three major reasons:
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It provides the opportunity to extend/expand the scope of the industry.
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It becomes a major delivery channel for an industry.
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It affects demand for the core product .
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M-Business has brought a radical transformation across
various industries. Not only are the computing, communications, and media
and entertainment industries converging, travel and transportation
industries are becoming information providers, banks are becoming
retailers, railroad companies are becoming phone companies, real estate
and hospitality companies are becoming communications providers, energy
companies are becoming B2B marketplaces for bandwidth and many more. The
book covers articles on the impact of m-business (elaborating on the above
three points in detail) on automobile, banking, retailing, advertising and
travel and tourism industry. Convergence would create new opportunities
for organizations to become a major player in the mobile value chain. |
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For example, as mobile operators provide data services to
the business enterprise and provide mobile services for consumers,
opportunities are created for them to play the role of transaction enablers
with advertising services, financial services, location-based services,
security services and other services.
Conclusion
M-Business is emerging as one of the best ways to increase business agility
throughout the organization connecting management with business partners,
customers, employees and suppliers. Since the m-business market is still
evolving, business models have not yet stabilized. It remains to be seen who
would be the eventual winners. The major players are the mobile network
operators, mobile portals and content aggregators, financial institutions, and
the merchants. It remains to be seen how the value extracted from m-business
transactions will be distributed between them. However, the real structural
change will occur when industries converge to create entirely new industries
and services for the customer.
For the consumer, m-business has the potential to further bring convenience and
significantly enhance their experiences through new and emerging mobile
technologies. The m-business market is heading towards an exciting future. The
process of convergence is not reversible, creating new technological, business
and cultural opportunities. Organizations have to conduct an internal
assessment about how much prepared they are to exploit the opportunities
emerging on the m-business horizon. To be the part of the m-business future,
organizations have to take action as soon as possible.
2004, ICMR Case Studies and Management Resources. All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted
in any form or by any means - electronic or mechanical, without permission.
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