Procter & Gamble : Organization 2005 and Beyond
Ravi Madapati
Faculty Member
Icfai Knowledge Center
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Conclusion
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Organization 2005 was expected to be concluded by June
2003. After the ouster of Jager, Lafley had shifted the focus from new
initiatives to advancing the market share of big brands in developed
markets. Lafley believed that overall, Organization 2005 had brought the
much-needed discipline to P&G’s global marketing efforts. But he believed
a lot of work remained in convincing people that the experience in running
the program had a broad application. Lafley believed that P&G could
innovate and cut costs while growing profits by double digit margins every
year. But Lafley realized the same basic question that had prompted Jager
to start Organization 2005 remained: With already dominant market
positions in mature markets, how much more growth could P&G really
generate? |
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References
1. Mackenzie, Susan., The Procter & Gamble Company, Accounting For Organization 2005, Harvard Business School Case,
February 2002.
2. Vedpuriswar AV, The Global CEO: Lessons From World’s Leading Corporations, Vision Books, 2001.
3. Brooker, Katrina, Schlosser, Julie; The un-CEO, Fortune, 9/16/2002.
4. Serwer, Andy; P&G’s Covert Operation Fortune, 9/17/2001.
5. Brown, Eryn; Loving P&G, Leaving A Dot-Com, Fortune, 05/29/2000.
6. Foust, Dean; Wiped Out Businessweek, 2/24/2003.
7. Special Report, The Best And The Worst Managers, Businessweek, 1/11/2003.
8. Barrett, Amy, Lavelle, Louis; It’s Getting Lonely At The Top, Businessweek ,11/13/2000.
9. Neuborne, Ellen, Berner, Robert., Warm And Fuzzy Won’t Save P&G, Businessweek, 6/26/2000.
10. Arndt, Michael, McNatt, Robert; A Veggie Cleaner To Shine Up P&G Stock, Businessweek, 4/17/2000.
11. The color of money, The Economist, March 8, 2003.
12. Mr. Lafley’s makeover, The Economist, March 20, 2003.
13. Procter’s Gamble, The Economist, June 10, 1999.
14. Jager’s Gamble, The Economist, October 28, 1999.
15. Kroll, Luisa; A Fresh Face Forbes, 7/8/2002.
16. Beverages, Forbes, 5/21/2001.
17. Swibel Matthew., Spin Cycle, Forbes 4/2/2001.
18. Peale, Cliff; The Lafley Method: Face the Facts, Think Like a Consumer, The Cincinnati Enquirer, June 2002.
19. Peale, Cliff., How A G. Lafley turned Procter around, The Cincinnati Enquirer, June 2002.
20. Peale, Cliff., Up Next, Innovation and Cost Cutting, The Cincinnati Enquirer, June 2002.
21. CNN Money, P&G CEO quits amid woes June 8, 2000.
22. McCoy, Michael., Product Report, Soaps & Detergents, Chemical & Engineering News,1//15/2001.
23. P&G press releases from the company website www.pg.com.
24. P&G annual reports from the company website www.pg.com.
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