THE
80/20 INDIVIDUAL
How to
Accomplish More by Doing Less - The Nine Essentials of 80/20 Success at Work
Book Author - Richard Koch
Book Review by - Sanjib Dutta
Faculty Member, ICMR Case Studies and Management Resources
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It is also important to identify the vital few things that customers value. The
most profitable players can be clues for finding the vital few activities,
products and services. But imitation will not be enough. 80/20 individuals
create their own vital few mix, something new and unique. One can mix and match
some of the following generic strategies to the area that best fits the 80/20
spike: think big, think small, think upmarket, think mass market, pursue value
innovation: provide more or less, use direct distribution channels, focus on
activities with the highest ratio of value to cost..
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It is necessary to compress the time taken to deliver
to customers. For this to happen the following ideas can be tried out:
identify the 20 percent of activities that take 80 percent of the time and
the 20 percent that comprise 80 percent of the total cost, what needs to
be done to cut the time taken by half? This exercise can be repeated until
there is 16 times improvement that is what is expected with the 80/20
principle. The next step involves identifying if there has been
significant reduction in costs and higher customer satisfaction. The 80/20
Principle can guide employees to find a super-profitable business-a
business where the return on capital is high. 80/20 Principle also shows
that individuals and their ideas are key to creating value.
The better one is at creating wealth using the 80/20
Principle, the more difficult it would be for him to stay within the firm. If
one finds that the firm is exploiting him, he should leave the firm and start
his own business. However, whether a person should leave the organization or
not depends on social and personal considerations such as liking for the place
where one works, and the people with whom he or she works, risk and hassle
involved in starting a new business. |
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Individuals can use the 80/20 Principle to exploit their organizations in an
ethical way. Individuals need to identify the few really powerful businesses
that may account for the success of the organization. 80/20 individuals can
find new ways to exploit the ideas that have made their firms successful. They
can also choose the ownership solution that suits them the best. A hybrid
solution-a joint venture between the existing company and 80/20 individual can
add to the profits of the old company and also eliminate the risk of venturing
into a new business all alone. There are abundant business ideas and
opportunities, but the idea of the 20% spike implies that one should not look
for any old opportunity, however great it may be. One should look for the
specific opening that he or she can exploit better and more creatively than
anyone else. One should also identify the “vital few” ideas that can bring
success. The ideas should also fit the 20% spike. One has to take those ideas
and make better use of them than anyone else. One should also find the vital
few profit forces that can work for him or her, enlist capital and enlist great
individuals.
than what is needed. One should make it a rule to save 20 percent of his
income. One should also use the cheapest available sources of external capital.
Capital providers should be treated as values partners. Obligations should be
taken seriously and one should exceed every budget target and expectations.
80/20 individuals start with a very small amount of capital and end up with
huge amounts. They leverage and exploit capital but also respect its scarcity.
The 80/20 Principle reveals that there are always a few things that matter
hugely while the rest can be ignored. Running a business on the 80/20 Principle
can make one happier and have more impact on the world. Material progress in
the past 300 years has demonstrated the 80/20 Principle’s applications in
business. We are constantly generating more from less. 300 years ago, 97% or
more of people worked on the land, most threatened from time to time with
malnutrition or starvation. In the developed world, only 2-3% of people work in
agriculture, and yet they produce more and better food than ever before.
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This case study is intended to be used as a basis for class discussion rather
than to illustrate either effective or ineffective handling of a management
situation. This case was compiled from published sources.
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