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Case Details |
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Case Code: BSTR558
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| Case Length: 11 Pages |
| Period: 2017-18 |
| Pub Date: 2019 |
| Teaching Note: Available |
| Price: Rs.300 |
| Organization : Aldi, Lidl |
Industry : Retail
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| Countries : US |
| Themes: Business Strategy-
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Aldi Vs Lidl in US: Who will lead the Grocery Retail Disruption? |
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INTRODUCTION |
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| In 2017, the US grocery retail industry, which was already facing challenges due to the growing clout of e-commerce retailers, experienced a fresh onslaught from German hard discounter Lidl. While another German hard discounter, Aldi, had been in the US since 1976, Lidl entered America with a big bang in June 2017. The company began its foray into the US by opening 10 stores across three states and also unveiled plans to open 100 stores by mid-2018. Lidl assured US consumers of a new shopping experience by promising prices that would be upto 50 percent lower than the prices at existing grocers...
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