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Case Details |
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Case Code: BSTA003
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| Case Length: 13 Pages |
| Period: 2003 - 2005 |
| Pub Date: 2005 |
| Teaching Note: Not Available |
| Price:Rs.300 |
| Organization :News Corp |
| Industry :Media |
| Countries : Global |
| Themes: |
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AMD in 2005: Coming out of Intel's Shadow |
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EXCERPTS |
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| DIREC TV'S BUSINESS |
DirecTV, the first entertainment service in the US to deliver all digital-quality, multi-channel TV programming to an 18-inch satellite dish, provided people across the US with a much-needed alternative to cable. For the first time, rural consumers who were not being served by cable, had access to programming like their urban and suburban counterparts... |
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| THE DIREC TV DEAL
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Television programs were delivered by cable or through satellite. Satellite had much wider reach than cable. Cable operators beamed programming content through cables to the subscribers' homes...
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| AFTER THE ACQUISITION |
Murdoch's BSkyB had already redefined the way people watched television programs in the UK, where the company controlled about 70% of the pay-TV market. It had launched many innovative programs for the UK consumer, such as, alternating camera angles to stay focused, switching off the sound and listening to a different channel broadcast among others...
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| THE ROAD AHEAD |
With DirecTV, Murdoch had gained access to 12 million subscribers in the US. In early 2004, Murdoch's media empire consisted of businesses that generated $ 30 billion a year and reached out to just about every corner of the world. No other media company controlled such a mix of programming and the means to deliver it to households as News Corp did...
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| EXHIBITS |
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Exhibit 1: DirecTV Stock Price (January 2004 - January 2005)
Exhibit 2: DirecTV - Important Numbers Exhibit 3: DirecTV - Important Financials
Exhibit 4: DirecTV - Highlights
Exhibit 5: DirecTV - Important Financials |
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