SpiceJet’s ‘Color the Skies’ Campaign

On February 24, 2015, SpiceJet, one of the most preferred low-cost airlines in India, launched a three-day discounted sale offer, ‘Color the Skies’, in celebration of Holi with all-inclusive one-way fares starting as low as Rs.699 for domestic travel and Rs.3,799 for international flights. According to Kaneswaran Avili (Avili), Chief Commercial Officer of SpiceJet, “SpiceJet’s the ‘Color the Skies’ sale gives our customers the chance to celebrate Holi and spread joy and color more widely as they can now make almost immediate travel plans to visit places, friends, family, relatives, or just to get away for a short break. We have extended 100,000 seats on offer at unbeatable fare. This is SpiceJet’s way to thank our customers who have supported us during challenging times which are now behind us.”....