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Case Code: CLHR061
Case Length: 6 pages
Period: 2015-2019
Pub Date: 2020
Teaching Note: Available
Subject : Human Resources/ Organization Behavior
Organization :Google LLC
Industry :Technology & Communications
Countries : United States

Diversity Metrics at Google



Google LLC, the US-based multinational technology company whose mission is to “organize the world's information and make it universally accessible and useful,” considered diversity, equity, and inclusion as business imperatives. According to Google, it was committed to increasing workforce representation and to creating a more inclusive culture. Google came out with its first annual diversity report in 2014, and over the years, the reports showed how the company had been building a more representative workforce. This case study is about the Diversity Report published in 2019. The students are asked to check Google’s claims about growing diversity and inclusivity in its workforce against this report.
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  • To generate awareness about the different HR metrics available and used by top companies to measure various facets of Human Resources.
  • To review various real world scenarios where HR analytics has been utilized.
  • To understand the means to measure various facets of HR processes.
Google LLC, the US-based multinational technology company, was founded in 1998 by two Stanford students, Larry Page and Sergey Brin, as an online search company. Over the years it grew rapidly and added several products and services like mail, browser, the Android operating system for mobile phones, cloud storage, etc. In 2015, it formed a new holding company called Alphabet to oversee its highly lucrative internet business and a growing flock of other ventures. Google then began functioning as a subsidiary of Alphabet. By 2017, Alphabet`s annual revenue was US$ 100 billion...


Google; diversity; diversity metrics; inclusive workplace; inclusion; representative workforce; gender; race; leadership

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