Consumer Behavior1 Case Studies

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Case Title   Case Code Buy Case
Family Influences Details CBC09

Reference Groups and Opinion Leadership Details CBC08

Attitudes and Consumer Behavior Details CBC07

Learning Details CBC06

Perception and Information Processing Details CBC05

Personality Details CBC04

Motivation Details CBC03

Segmenting Consumers Details CBC02

Market Regulation Details CBC018

Marketing Communication and Persuasion Details CBC017

Organizations as Consumers Details CBC016

Post-purchase Behavior Details CBC015

Consumer in Marketplace Details CBC014

Consumer Decision-making Details CBC013

Diffusion of Innovation Details CBC012

Cultural Influences Details CBC011

Social Class and Consumer Behavior Details CBC010

Consumer Research Details CBC01

 

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