consumer behavior Case Studies

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Case Title   Case Code Buy Case
Shock Demand at Turkish Shoemaker Baydan Ayakkabicilik San. & Tic. Details CLCB062

From Frivolous to Frugal: Recessionary Trend Forcing Changes in Consumer Behavior? Details CLCB061

PepsiCo’s Deal with Indian Medical Association to Promote Tropicana & Quaker Oats Raises Ethical Concerns Details CLCB060

Alpenliebe & the Indian Sugar Confectionery Market Details CLCB059

BMW Brand in North America Details CLCB058

Social Marketing The 'Love Food Hate Waste' Campaign in the UK Details CLCB057

The Gujarat Co-operative Milk Marketing Federation - Milk Sourcing Initiatives Details CLCB056

The Indian Experiment with Electronic Voting Machines Details CLCB055

ITC's Foray into Convenience Food Market Details CLCB054

MTV - Connecting with the Customer  Details CLCB053

Starbucks - Selling Experience Details CLCB052

Guatemala - Evolving 'The Soul of the Earth' Details CLCB051

Lego Toys - The Story of Playful Learning Details CLCB050

Social Marketing Initiatives of Hindustan Latex Family Planning Promotion Trust Details CLCB049

Adbusters Media Foundation - The Global Network of Social Activists  Details CLCB048

The Advertisement War - Pizza Hut vs. Papa John's Details CLCB047

Detroit - Getting ready for an Image Makeover Details CLCB046

The GE Way of Ecomagination Details CLCB045

UBS - Branding the One Identity Details CLCB044

Maruti - Valuing the Indian used Car Market Details CLCB043

jetBlue - Low-Cost Airline Offering High Quality Service Details CLCB042

Shopping Malls - A New Shopping Experience Details CLCB041

Fairtrade - Influencing Purchase Decisions Details CLCB040

The Price War in Gujarat Newspaper Industry Details CLCB039

Shoppers' Stop Consumer Loyalty Program Details CLCB038

Haldiram's - The No:1 Choice of Consumers Details CLCB037

REVA - The Eco-Friendly Car Details CLCB036

Technological Innovation - The Philips Way Details CLCB035

Project Bhoomi - Streamlining Land Records in Karnataka, India Details CLCB034

eHarmony - Assisting individuals in finding "soul-mates" Details CLCB033

HSBC - Local Bank to the World Details CLCB032

Mobile Telephony in India - Hungama Unlimited Details CLCB031

Low-cost Airlines - Taking Indian Aviation by Storm Details CLCB030

Big Bazaar - Serving the Classes Details CLCB029

Pet Services in India - From Bow-Bow to Wow-Wow Details CLCB028

Online Matrimony Services in India Details CLCB027

Blogging the Way to Victory Details CLCB026

Dove - Campaigning for Real Beauty Details CLCB025

Tupperware - Influencing Opinions through Word-of-Mouth Details CLCB024

The Harley-Davidson Experience Details CLCB023


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