marketing communications Case Studies

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Case Title   Case Code Buy Case
British Airways' Advertising Campaign in the UK Details CLMC056

Reliance ADAG's Controversial Advertising Campaign Details CLMC055

Internal Marketing to the Sales Force Details CLMC054

Shockvertising: Burger King’s Controversial Print Ad in Singapore Details CLMC053

Novartis' 'FluFlix' YouTube Campaign: Testing Social Media Details CLMC052

Adidas Launches `Me, Myself` Campaign in Singapore Details CLMC051

Rebranding Pepsi in the US Details CLMC050

Rebranding Xerox Details CLMC049

HCL's Global Branding Initiative Details CLMC048's 'Happy Kumar' Ad Campaign Details CLMC047

Balancing Creativity and Ethics in Advertising Details CLMC046

VIP Industries - Positioning Itself as a Lifestyle Brand Details CLMC045

Raymond - Suitings for 'The Complete Man' Details CLMC044

Consumer and Trade Promotions - Haier Appliances (I) Pvt. Ltd. Details CLMC043

Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica Details CLMC042

Standard Chartered Bank's 360 degree Advertising Campaign for the 'Manhattan Card' Details CLMC041

SBI Life Promotes Pension Schemes Details CLMC040

Communicating During a Crisis - The Pepsi Syringe Scare Details CLMC039

The Onida Devil' Returns Details CLMC038

Expanding the Soya Market in India - 'Nutrela' Targets Mothers of Growing Children Details CLMC037

Changing Consumer Perceptions about Insurance - ICICI Prudential Life Insurance Details CLMC036

Lifebuoy - Successful Repositioning & Re-launch of an Established Personal Care Brand Details CLMC035

Promoting Television Serials - 'Jassi Jaissi Koi Nahin' Details CLMC034

Horlicks - Effective Repositioning through Focused Advertising Details CLMC033

Goli ke Hamjoli' (Friends of the Pill) - An Integrated Social Marketing Campaign Details CLMC032

Promoting Generic Products in India Details CLMC031

Changing Media Environment in India - Implications for Advertisers and Media Planners Details CLMC030

Brand Management Strategy of Dabur Vatika Details CLMC029

ColorPlus - Redefining the Rules of Promoting Apparel Details CLMC028

HLL's Media strategy for Close-Up Details CLMC027

Aventis' Successful Sales Promotion Campaign Using 'Connection Cards' Details CLMC026

Advertising Research Helps Amul Challenge Kwality Walls Details CLMC025

Q Jam' - The New Advertising Tool Details CLMC024

Polaris - Marketing 'Intellect Suite' the FMCG way Details CLMC023

Maruti Udyog Limited - Mass Marketing the M800 Details CLMC022

LG India - Direct Selling Microwave Ovens Details CLMC021

Surf Excel - 'Win With Stains' Details CLMC020

Madura Garments- Marketing SF Jeans Details CLMC019

Bacardi in India Details CLMC018

Buzz Marketing - A Marketing Communications Tool Details CLMC017


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