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Case Title   Case Code Buy Case
By-lanes in a Bank Case Study, services marketing Case Studies By-lanes in a Bank Details CLSM047

The 'Customer' as a 'Case'? - Patient Dignity and Service Quality in a Tertiary Hospital Details CLSM046

Resource Constraints, Clinical Protocols, and Conflict in a New Hospital Location Details CLSM045

Establishing a Chain of Corporate Hospitals (A): Deciding the Unique Selling Proposition Details CLSM044

Growth of Wealth Management Services in India Details CLSM043

Washington Mutual - "Spotlight on Teachers" Details CLSM042

STAR - Teething Troubles in India Details CLSM041

Sports Celebrity Management Services in India Details CLSM040

Employee Focus in Shoppers' Stop Details CLSM039

Outlook Magazine - Innovations for Growth Details CLSM038

ICICI One Source - Improving Service Quality Details CLSM037

Medecins Sans Frontieres (Doctors without Borders) Details CLSM036

Monster Inc. - Strategic Growth in India Details CLSM035

Max New York Life - The 3P Strategy Details CLSM034

Kotak Securities - Transition to Wealth Management Details CLSM033

ICICI Credit Cards - Improving Customer Service Details CLSM032

Hutchison Telecom - Servicing Indian Customers Details CLSM031

Grey Advertising - Growth by Diversification Details CLSM030

Cox and Kings - Service with a Difference Details CLSM029

CGH Earth - A Unique Service Experience Details CLSM028

Carrefour - Setting Global Service Standards Details CLSM027

Airtel - Technology and Customer Service Details CLSM026

Vandana Luthra Curls & Curves (VLCC) Details CLSM025

Strategies of US Courier Companies during Christmas Details CLSM024

Subway's Marketing Strategy in India Details CLSM023

Pricing Policies at Satyam Infoway Details CLSM022

Corporate Catering by RKHS in India Details CLSM021

Pulte Homes- Focus on "Active Adult Communities" Details CLSM020

Progressive Corp - Customer Service Initiatives Details CLSM019

Growth of Medical Tourism Concept in India Details CLSM018

McDonald's in India Details CLSM017

Life Insurance Corporation - Restructuring for Growth Details CLSM016

Kotak Mahindra Bank (KMB) Details CLSM015

Beauty Care by Marico - Kaya Skin Clinics Details CLSM014

INOX Multiplexes Details CLSM013

Innovations in Indian Banking Sector Details CLSM012

Indian Hotel Industry - Launch of 'indiOne' Details CLSM011

India Post - Moving Beyond Mail Services Details CLSM010

Godrej Appliances Branded Repair Service - 'Smart Care' Details CLSM009

FedEx India - Managing People Details CLSM008


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