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IKEA`s Challenges in Russia |
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INTRODUCTION |
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| In October 2018, Swedish furniture retailer and designer of home accessories and kitchen appliances the IKEA Group (IKEA) announced its plans to enter into partnerships with Russian companies in a bid to boost its local online business, according to Pontus Erntell, IKEA’s Russia country manager. The retailer planned to open 100 pick-up points in a bid to boost its online business in Russia in the financial year September 2018-August 2019. The company announced ambitious plans to expand its stores in the Russian market after it witnessed an increase in sales by 2% in the fiscal year 2017-18, with a 12% increase in visits to its eCommerce site...
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