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Case Details

Case Code: BSTR479
Case Length: 16 Pages 
Period: 1984-2015
Pub Date: --
Teaching Note: Available
Price:Rs.500
Organization : Blackberry Ltd.
Industry :Mobile Phone Industry
Countries : Global
Themes:  Business Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Blackberry _Set for a Turnaround?

 
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BACKGROUND NOTES

 

In 1984, Mike Lazaridis (Lazaridis) and Douglas Fregin, engineering students at the University of Waterloo , established a company called Research in Motion (RIM). The company worked on small engineering projects and made a few electronic devices to order. In 1988, RIM became the first North American wireless data technology developer, when it came out with connectivity products for wireless packet-switched data communications networks of Mobitex .In 1990, the company introduced a digital-barcode reader called the ‘Digisync’, which drastically reduced the editing time for a film editor. Over the next decade, RIM introduced several Mobitex products including the Mobitex protocol converter (MPC), Mobitex point-of-sale solution, the first general purpose Mobitex X.25 gateway – RIMGate, the first Mobitex mobile point-of-sale terminal (MPT), and the first Type II PCMCIA radio modem – Freedom...

 

 
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