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Case Code: BSTR479
Case Length: 16 Pages 
Period: 1984-2015
Pub Date: --
Teaching Note: Available
Price:Rs.500
Organization : Blackberry Ltd.
Industry :Mobile Phone Industry
Countries : Global
Themes:  Business Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Blackberry _Set for a Turnaround?

 
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INTRODUCTION

 

In the fourth quarter of fiscal 2015, financially struggling Blackberry Ltd. (Blackberry) reported a narrow net profit of US$ 28 million or 5 cents per share. Though the company experienced a serious fall in revenues from US$ 793 million in the previous quarter to US$ 660 million, its second-straight quarter profits drove its stock price up by around 5%. John Chen (Chen), the CEO of Blackberry, believed that the continuing profits were an indication that the company was on its way to making a successful turnaround. He said, “Our financial viability is no longer in question. We’re now turning our attention to revenue stabilization.”..

 

 
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