Craigslist and its Business Model

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Case Details:

Case Code : BSTR340
Case Length : 26 Pages
Period : 1995-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Craigslist, Inc.
Industry : Online Classifieds
Countries : USA; Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...


Experts praised Craigslist for becoming one of the leading online classified sites in the US and also having a global presence. Its good performance during recession attracted the attention of industry observers...


Analysts felt that though the Craigslist website was comprehensive and simple, it had certain loopholes. For instance, the site was not attractive; it lacked a proper design and was loaded with irrelevant listings which were organized by date instead of function...

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Despite the protests against some of its services, the popularity of Craigslist continued to grow as many users continued to flock to the site to get valuable information. In February 2009, Craigslist was ranked seventeenth in the list of 'Top 50 Website Properties in US' released by comScore Media Metrix (Refer to Exhibit VII for top 20 website properties in the US)...


Exhibit I: Page View Ranks (Data as of October 2006)
Exhibit II: Craigslist Unique Visitors: April 2008 - April 2009
Exhibit III: Screenshot of Craigslist
Exhibit IV: List of Items Prohibited for Sale or Trade on Craigslist
Exhibit V: Competitors of Craigslist
Exhibit VI: Awards and Accolades
Exhibit VII: Top 20 Website Properties in US

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