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Case Code: BSTR601
Case Length: 15 Pages
Period: 2020
Pub Date: 2020
Teaching Note: Available
Price: Rs.400
Organization : Domino’s Pizza Inc.
Industry :Foodservice
Countries : United States, India
Themes: Crisis Management & Conflict/Services Marketing
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Domino`s Pizza: Business Continuity Strategy during the Covid-19 Pandemic

 
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BACKGROUND NOTE

 

The history of Domino’s Pizza (Domino’s) dates back to the late 1950s, when Dominick DeVarti (DeVarti) started a small pizza store called DomiNick’s Pizza on the Eastern Michigan University campus in Ypsilanti, Michigan. In 1960, two brothers who were students of the University of Michigan, Thomas S Monaghan (Thomas) and James S Monaghan (James), bought the store for US$900. In 1961, James sold his share of the business to Thomas...

 
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