Educomp Solutions Limited's Business Model

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Case Details:

Case Code : BSTR352
Case Length : 18 Pages
Period : 1998-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Educomp Solutions
Industry : IT - Education Solutions
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

Educomp was founded by Prakash in 1994 in New Delhi, India. Prakash completed his management studies at the Indian Institute of Management (IIM), Ahmedabad, India in 1988.

He then joined his friend's education solutions company where he learnt the nuances of the education business.

In 1994, he started his own enterprise, Educomp, which set up computer labs in private and government schools under Build-Own-Operate-Transfer (BOOT) model...

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Business Initiatives

Educomp categorized its offerings into business- to- business (B2B) and retail & consulting. Its B2B division comprised SmartClass, ICT and Professional Development products. Educomp's retail & consulting division included of Mathguru, ETEN, Millennium Schools, TMS, Vidya Prabhat schools,, learnhub, RTW and EuroKids. Educomp's B2B division contributed 91.7% and retail & consulting division contributed 8.3% to the company's sales of Rs. 5011.7 million for FY 2008-09...

SmartClass was a digital initiative aimed at private schools. It was an instructor led content system. SmartClass helped teachers in private schools in using digital resources such as graphics, 3D images and video clips in addition to the traditional chalk and board method for teaching...

Educomp had products like CD-ROMs and platforms like websites and schools that catered to the retail segments. The company's RTW and EuroKids catered to the preschool segment of education. Educomp followed the franchising route to expand these pre-schools. RTW was the first structured and process driven IP in early child education in India...

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