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Case Code: BSTR485
Case Length: 19 Pages 
Period: 2003-2015  
Pub Date: --
Teaching Note: Available
Price:Rs.600
Organization : Etihad Airways
Industry : Airlines Industry
Countries : Middle East, Global
Themes: Business Strategy/Strategic Alliances
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Growth Through Co-Ventures: Etihad’s Strategy in the Competitive Aviation Industry

 
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BACKGROUND NOTE

 

In July 2003, Etihad (Arabic word for ‘Union’) was established in Abu Dhabi through a royal (Amiri) decree that mandated that the new carrier needed to be safe and profitable and to strive for excellence. Owned by the Abu Dhabi government, it was considered to be the national airline of Abu Dhabi. Etihad was also expected to help transform Abu Dhabi into a global hub, by promoting it as a business and leisure destination. At the time Etihad came into existence, the UAE was in the midst of a growth spurt. From 2003 onward, UAE saw its GDP exceeding the world average and it had eight figure year-over-year trade surpluses...

 

 
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