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Case Code: BSTR485
Case Length: 19 Pages 
Period: 2003-2015  
Pub Date: --
Teaching Note: Available
Price:Rs.600
Organization : Etihad Airways
Industry : Airlines Industry
Countries : Middle East, Global
Themes: Business Strategy/Strategic Alliances
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Growth Through Co-Ventures: Etihad’s Strategy in the Competitive Aviation Industry

 
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INTRODUCTION

 

In February 2015, Etihad Airways (Etihad) won the ‘Airline of the Year’ title at the ‘2015 Aviation 100 Awards’ . The award was given to the airline that received the highest number of votes from a variety of entities associated with the airline industry. Philip Tozer-Pennington, Managing Editor of Airline Economics that organized the awards, said, “The Airline of the Year vote recognizes performance in fleet and financial management and execution of business plan – which in the case of Etihad Airways also takes into account its amazing ability to expand at very little cost into key markets across the globe in 2014"...

 

 
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