Maghound: Business Model Innovation in the Magazine Industry?

            
 
Case Studies | Cases in Business, Management, Cases | Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR343
Case Length : 23 Pages
Period : 2007-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Time, Inc.
Industry : Magazine
Countries : USA

To download Maghound: Business Model Innovation in the Magazine Industry? case study (Case Code: BSTR343) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies



Price:

For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts Contd...

The Other View

Some analysts, however, said that more than anything, Maghound aimed to salvage Time's own flagship publications, which had been showing flat sales performance since 2006. Analysts debated over the viability of the Maghound business model and raised several issues in this connection...

The Company's Response

According to the company, cannibalization would not be an issue and competing publishers would also join the initiative as Maghound would be more concerned about its own bottom line and thus not play favorites...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Looking Ahead

While discussing the concept of Maghound, some analysts said that while it looked good theoretically, it was not really a practical approach, considering the long-term prospects. Though some analysts were skeptical about the sustainability of the business, most of them said that it was too early to write off the concept...

Exhibits

Exhibit I: The Maghound Logo
Exhibit II: Time Inc.: A Timeline
Exhibit III: Some Key Statistics about Time Inc.
Exhibit IV: Selected Financials of Time Warner
Exhibit V: A Brief Note on the Magazine Industry in the US
Exhibit VI: A Brief Note on Netflix
Exhibit VII: Other New Models for Selling Magazines
Exhibit VIII: Top Competitors of Time Inc.

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Custom Search





Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

Business Strategy
Workbooks Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.