McDonalds in the United Kingdom

Case Studies | Cases in Business, Management, Cases | Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR339
Case Length : 32 Pages
Period : 1974-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : McDonald's Corporation
Industry : Fast food
Countries : UK

To download McDonalds in the United Kingdom case study (Case Code: BSTR339) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

"It is important to note that our business in the U.K. remains strong. Even in spite of declining consumer confidence in the U.K., our sales, our guest counts, and our margins continued to grow in the second quarter and were a strong contributor to our overall results." 1

- Ralph Alvarez, President and Chief Operating Officer of McDonald's Corporation, in 2008.

"Everyone will make their own decision on what suits them and their family and their lifestyle. But it's good-quality food at affordable prices and if that works for families then they'll keep on coming back. On average, our customers come three times a month. So out of 90 meals a month, three will be at McDonald's. I'm perfectly comfortable with that fitting in to anyone's diet." 2

- Steve Easterbrook , CEO of McDonald's Corporation, UK, in 2009.

Overcoming Challenges, Gaining Momentum

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

For the first quarter ended March 31, 2009, US-based fast food chain McDonald's Corporation (McDonald's) delivered strong sales growth in the UK despite the global economic recession3.

McDonalds in the United Kingdom - Next Page>>

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

1] "McDonald's Q2 2008 Earnings Call Transcript,", July 23, 2008.
2] Dominic Walsh, "British Beef, Reduced Salt, Lower Sugar, Free Range Eggs, Roast Coffee - Is This Really McDonald's?", March 9, 2009.
3] The global economic crisis began in July 2007 due to a loss in the value of securitized mortgages in the US resulted in a liquidity crisis. The reasons attributed for the downfall of the economy were collapse of the US mortgage market that led to bursting of the housing bubble in the US, soaring commodity prices, and stock market volatility. In September 2008, the crisis deepened, as stock markets crashed worldwide, large financial institutions collapsed, and several mortgage lenders and insurance companies went bankrupt.

Custom Search

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

Business Strategy
Workbooks Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.