McDonalds in the United Kingdom

Case Studies | Cases in Business, Management, Cases | Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR339
Case Length : 32 Pages
Period : 1974-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : McDonald's Corporation
Industry : Fast food
Countries : UK

To download McDonalds in the United Kingdom case study (Case Code: BSTR339) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts Contd...

Promotional Strategies

McDonald's promoted its brand image in the UK through the use of digital media like the Internet, websites, online promotions, e-mails, online games, and TV commercials. These initiatives were meant to create awareness among customers regarding the quality of the food, nutrition, health-related information, menu choices, etc. at McDonald's...


As of 2008, McDonald's employed about 72,000 employees across all of its restaurants in the UK. The fast food giant was one of the largest employers of young adults in the UK, with an increasing number of candidates applying to work in hourly positions...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Environmental Policies & Community Involvement

McDonald's restaurants in the UK operated as part of the local community. In order to protect the local environment in which it operated, the company implemented ethical practices across its business. Litter bins were found outside all McDonald's restaurants...


In 2007, sales in the UK were up by 4.6% and McDonald's was slowly gaining market share in the country. In 2007, its sales in Europe witnessed an upward curve, growing by 3.9% in February, 4.1% in both May and June, 4.3% in July, 4.9% in August, 5.3% in September, 5.4% in October, and 5.6% in November...


Despite delivering satisfactory performance in the UK in 2009, experts felt that McDonald's had some tough challenges ahead in that market. Over the years, the company was accused of making products with high fat content and it was held responsible for the growing problem of obesity in the UK...


Despite the economic downturn, McDonald's business continued to grow in the UK. Industry experts opined that though McDonald's was not recession proof, it was not affected by the economic downturn as its sales and customer visits continued to grow in the UK...


Exhibit I: Growth of McDonald's Corporation
Exhibit II: McDonald's International Expansion
Exhibit III: Revenues of McDonald's Corporation
Exhibit IV: Fast Food Industry in UK
Exhibit V: McDonald's UK Menu

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Custom Search

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

Business Strategy
Workbooks Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.