Sony Corporation - Restructuring Continues, Problems Remain

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Case Details:

Case Code : BSTR361
Case Length : 22 Pages
Period : 1995-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : Sony Corporation
Industry : Consumer Electronics
Countries : Japan

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Reorganization in 2009

In February 2009, Sony announced a major reorganization, which was to be made effective from April 2009. The reorganization concentrated on the electronics and game businesses of Sony, aiming to improve their profitability and strengthen competitiveness...

The Aftermath

In February 2009, Stringer became Head of Sony's electronics business and remained the company's President. This brought in a new control structure at Sony, which was expected to be operationally convenient and to unite the different silos that existed in the organization...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Looking Ahead

As of June 2009, the proposed reorganization was progressing well and Stringer reaffirmed his intention of making the company's presence felt in the network electronics market...


Exhibit IA: Sony - Five Year Summary of Selected Financial Data
Exhibit IB: Sony - Operating Income/Loss by Business Segment
Exhibit II: Sony - Organizational Restructuring (2005)
Exhibit III: Sony's Organizational Chart (As of October 2005)
Exhibit IV: Sony's Organizational Chart (As of April 2007)
Exhibit V: Sony - Operating Revenue by Geographic Region
Exhibit VI: Sony - Sales and Operating Revenue by Business Segment
Exhibit VII: Initiatives to Improve Electronics Business
Exhibit VIII: Sony Organizational Chart (As of April 01, 2009)
Exhibit IX: Sony - Top Executives after Reorganization
Exhibit X: Sony - Consolidation of Electronics Operations

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