Turnaround of Schering-Plough Corporation

Case Studies | Cases in Business, Management, Cases | Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR365
Case Length : 28 Pages
Period : 2001-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : Schering-Plough Corporation
Industry : Pharmaceuticals
Countries : USA, Global

To download Turnaround of Schering-Plough Corporation case study (Case Code: BSTR365) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

"Schering-Plough was a deeply wounded company under extreme stress [...]. There were issues such as the unprecedented consent decree with the FDA, and the federal investigations into sales and marketing practices. But many more issues emerged as I peeled the onion. I learned that almost all the key products of the company were losing sales. I learned that the company was in negative cash flow, burning nearly $1 billion annually. I learned that the organization was disconnected. I learned that the people were demoralized and disengaged. And I learned that the trust of key stakeholders, such as investors, doctors, regulators and employees, was in negative territory."1

- Fred Hassan, Chairman and CEO of Schering-Plough Corporation, in 2007.

"Once in critical condition, Schering-Plough has staged a remarkable turnaround. Earlier in the decade Schering-Plough drug maker was plagued with a series of problems and it appeared that the recovery process would be long and difficult." 2

Dan Sullivan, Editor of The Chartist3 in 2007.


On November 3, 2009 global pharmaceutical giant Merck & Co., Inc.4 (Merck) completed its merger with US-based global healthcare company Schering-Plough Corporation (SP), in a stock and cash transaction worth US$ 41.1 billion.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Turnaround of Schering-Plough Corporation - Next Page>>

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

1] "New Challenges, New Opportunities: Building a New Kind of Health Care Company," www.schering-plough.com, March 19, 2007.
2] "Schering-Plough has had a Full Recovery," www.moneyshow.com, May 30, 2007.
3] The Chartist is a weekly financial newsletter published in the US.
4] Established in 1891, Merck & Co., Inc. is a US-based global pharmaceutical company which develops manufactures and markets medicines and vaccines. For the year ended 2008, the company reported revenues of US$ 23.9 billion.

Custom Search

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

Business Strategy
Workbooks Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.