Saudi British Bank: HSBC's Saudi Arabian Experience|Business Strategy|Case Study|Case Studies

Saudi British Bank: HSBC's Saudi Arabian Experience

            
 
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Case Details:

Case Code : BSTR076
Case Length : 22 Pages
Period : 1959 - 2003
Organization : HSBC, Saudi British Bank
Pub Date : 2003
Teaching Note :Not Available
Countries : Saudi Arabia
Industry : Banking

To download Saudi British Bank: HSBC's Saudi Arabian Experience case study (Case Code: BSTR076) click on the button below, and select the case from the list of available cases:

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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EXCERPTS Contd...

Focus, Focus, Focus

SABB's efforts towards introducing a new, unique banking experience to Saudi Arabian customers were rewarded not only through improved financials but also through growing clout in the country's business scenario.

In 2002, SABB was ranked 10th among the top 100 companies in Saudi Arabia, an improvement from its 12th rank in 2000(Refer Exhibit V).

Industry observers said that this achievement was indeed noteworthy since SABB was the only bank from the medium-sized category to feature in the top 10 list.

A customer survey conducted by SABB in early-2003 revealed that the Islamic banking products and services launched through the Al Amanah Banking division were very well received and enhanced customer satisfaction.

This prompted the company to launch more such products: the Al Tomooh Account (May 2003) and the Al Mutamayazah Gold program (June 2003).

The Al Tamooh Account was a savings account designed for children below 18 years. Though children could not operate these accounts, they were issued ATM cards on request, with appropriate guidance from guardians...

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Exhibits

Exhibit I: SABB - Financial Highlights (1998-2002)

Exhibit II: SABB - Financial Highlights (2003 First Half)

Exhibit III: A Note on Saudi Arabia's Banking Industry

Exhibit IV: Top 10 Commercial Banks in Saudi Arabia

Exhibit V: A Note on Islamic Banking

Exhibit VI: Top Ten Saudi Arabian Companies (2001)



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