Governance and Control at AXA

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR224
Case Length : 18 Pages
Period : 1991-2006
Organization : AXA
Pub Date : 2006
Teaching Note :Not Available
Countries : France
Themes: Corporate Governance | Control
Industry : Banking & Financial Services

To download Governance and Control at AXA case study (Case Code: BSTR224) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here


For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra

» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Background Note

The parent company of AXA, Mutuelle Contre de l'Assurance Contre l'Incendie (MCI) was founded in 1816 by Jacques-Théodore le Carpentier and 17 other entrepreneurs. The company was located at Rouen5 and was established as a fire insurance company. For a period of five years, every shareholder in the company was both insurer and the insured party. This was the beginning of a mutual company, where the insured parties owned the company.

With growing competition from companies like La Providence (founded in 1838) and La Paternelle (founded in 1843), MCI decided to diversify and develop its activities.

For this purpose, it created two companies - Mutualité Immobiliére and Mutualité Mobiliére, and they started operating in 1847. In the 1850s, the companies expanded their activities across France and started covering real estate risks. In 1881, both the companies merged under the name Ancienne Mutuelle (AM).

In 1922, AM began offering automobile insurance under the name of AM Accidents. In 1944, during the Second World War, US forces bombed the company's offices. Though the accident and life insurance divisions were not severely damaged in the bombing , tighter controls became necessary.

This led to the constitution of Groupe AM in 1946 under the leadership of André Sahut d'Izarn. The company's first merger, the one with AM du Calvados, took place in 1946. The other acquisitions made during the next decade were Mutuelle d'Orléans, Mutualité Gérale life insurance company and La Participation.

In 1955, AM ventured overseas by starting its operations in Quebec, Canada. In 1958, Claude Bébéar (Bébéar) joined the group as a senior manager. Bébéar was sent to Canada on an assignment and he developed the Canadian subsidiary of AM named Provinces Unies. The early 1970s were turbulent for AM after the death of André Sahut d'Izarn in 1972.

To make matters worse, activities at AM were paralyzed for over two months in 1974 owing to a strike in the company. The strike ended with the appointment of Bébéar as Chairman. Bébéar brought in several changes beginning with the change in the company's name. AM was renamed Mutuelles Unies (MU) in 1978. In the same year, MU acquired a company, Compagnie Parisienne de Garantie, located in France.

Excerpts >>

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

5] Rouen was the capital city of Normandy, in northwestern France, and is now the capital of the Haute-Normandie region.


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.