Economics of Bangle Market

Economics Case Studies | Economics Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : ECON040
Case Length : 08 Pages
Period : 2012
Pub. Date : 2013
Teaching Note :Available
Organization : --
Industry : Bangles
Countries : India

To download Economics of Bangle Market case study (Case Code: ECON040) click on the button below, and select the case from the list of available cases:

Economics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Pay through PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Production Dynamics & Manufacturing Processes

The raw materials usually required for the manufacture of the different types of bangles was usually procured locally other than the lac, linseed oil, resin, and the glittering stones. A special type of lac was used for the purpose of making the lac bangles, especially in Laad Bazaar. Mohd. Meeraj, one of the reputed and experienced bangle manufacturers of Laad Bazaar, said this lac was imported from various parts of the country, mainly from the interior regions of Rajasthan, Maharashtra (Mumbai), and Odisha. The resin used for hardening the lac while making the blocks was mainly brought from the districts of Odisha, especially Behrampur...

Economics | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Characteristics of the Bangle Market

The decorations on the bangles varied widely. The finished products were usually sent to the nearby shops for display in glass showcases. However, the shopkeepers kept the expensive bangle sets at home. Most often, the expensive sets were custom designed, as they were capital intensive. Most shopkeepers sold the bangles loose, leaving it to the customers to mix and match the bangles. They realized that most of the customers knew enough about the bangles which they were going to buy. While the thick bangles were sold singly, the thin ones could be purchased in sets of six, 10, or 12. The shopkeeper also offered to customize the bangles for buyers according to their preference...

Rising Demand

There were several factors that played an important role in the surge in the demand for bangles. While seasonal increases were seen during marriages and festivals, the increase in the influx of tourists and the growing popularity of traditional markets around Charminar also contributed to increased sales. The bangles were popular in international markets such as the US, the UK, Singapore, Malaysia, and the Middle-East too. Many local shop owners, who had participated in the exhibitions held abroad, were buoyed by the response they had received...


The bangle market in general and Laad Bazaar in particular had undergone a sea change over the years in terms of demand and supply, competition, and exposure to international markets. It had also attracted educated youths into this business, and had benefited from networking and exhibition. On the other hand, the labor force’s living and working conditions and other factors putting pressure on the margins had been key concerns for the market...


Exhibit I-A: The Bangle Manufacturing Process
Exhibit I-B: The Bangle Manufacturing Process

Custom Search

Case Studies on Generic Strategies - Vol. I

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies on Generic Strategies - Vol. I

Case Studies on Generic Strategies
e-Book on Generic Strategies

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.