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Case Code: ECON076
Case Length: 16 Pages 
Period: 2018-19   
Pub Date: 2020
Teaching Note:Available
Price:Rs.500
Organization : Tesla, Inc.
Industry :Automotive
Countries : United States
Themes: International Business/Macroeconomic Environment/International Operations/Strategy Implementation
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Tesla in China

 
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INTRODUCTION

 
Just when it was looking as if Tesla, Inc. (Tesla) had finally cracked the Chinese market, the automaker found itself a victim of the unrelenting trade tensions between the US and China. Tesla had entered China in 2013, at a time when the demand for electric vehicles (EVs) in the country was soaring as a result of the government’s plans to entirely phase out internal combustion engines. China soon became the second biggest market for Tesla, but this was before its deliveries in the country were hurt by China’s imposing import duty on American-made cars in retaliation to US tariffs on Chinese goods. The automaker reported a shrinking share in China sales in 2018 and 2019, as the US and China kept imposing tit-for tat-tariffs...

 

 
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