|
| Search for Cases |
|
Case Details |
|
Case Code: ITSY093
|
| Case Length: 9 Pages |
| Period: 2004-2017 |
| Pub Date: 2017 |
| Teaching Note: Available |
| Price:Rs.400 |
| Organization : McDonald’s |
Industry : Fast food retail
|
| Countries : US; Global |
| Themes: Management Information Systems |
|
|
|
|
Information Systems at McDonald’s |
|
|
|
|
| <<Previous Page |
EXCERPTS |
|
| |
| McDonald’s controlled many of its self-operated and franchised restaurants globally, managing the marketing, restaurant operations, HR, real estate development training, as well as quality control. As a consequence, the network was huge and the amount of information was massive. The company encountered many challenges in developing and preserving the information needed for effective decision making. To solve this problem, McDonald’s developed Information Systems to maintain and leverage the customers’ information across the globe. |
| |
 |
| or |
 |
| or |
PayPal (9 USD)
|
|
|
| |
| |
| Analysts felt that erratic electric power supply would pose a challenge to the functioning of the McDonald’s restaurants as the total information systems relied on power supply. Another challenge was the staff lacking technical knowledge in case of information system failure. ... |
| |
|
| McDonald’s used Information Systems to increase efficiency and deliver quality food to its customers with advanced technology so that the food would be fresher, tastier, and hotter each time they delivered it. The Information System was also leveraged to decrease the effort, cost, and time involved in the procedures... |
| |
|
Exhibit I:Key Financials of McDonald’s
Exhibit II: Hyperactive Bob System at McDonald’s
Exhibit III: Transaction Processing System at McDonald’s
Exhibit IV: Decision Support System at McDonald’s |
| |
|
|
|
