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Case Code: OPER122
Case Length: 10 Pages 
Period: 2011 - 2016      
Pub Date: 2017
Teaching Note: Available
Price:Rs.400
Organization : Inditex
Industry : Apparel Manufacturing and Retail
Countries : Spain
Themes: -  
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Zara: Future Ready?

 
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INDITEX

 
Inditex was headquartered in Coruña, a port city in northern Spain. It operated 6 independent chains: Zara, Massimo Dutti, Pull & Bear, Berksha, Stradivarius Oysho, Zara Home, and Uterque and was owned by Amancio Ortega Gaona (Ortega), the second richest man in the world with a net worth of $72 billion in 2016. Born in 1936 to a rail road worker and a house maid, Ortega had humble beginnings, working as an errand boy for a shirt manufacturer in Coruña. Moving up the ladder to become a clerk while learning the ropes, Ortega quit in 1963 and started his own business named Confecciones Goa to manufacture lingerie and women’s nightwear. Ortega then forward integrated into retailing and further cofounded Zara with his wife, Rosalía Mera (d.2013) in 1975. The first Zara store opened in 1975 right at the center of Coruña. Zara’s first factories were based in a neighboring town of Coruña named Arteixo. In 1985, Inditex was incorporated as the group’s holding company..
 
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