eBay & Yahoo! in Japan: From Competition to Collaboration
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To download eBay & Yahoo! in Japan: From Competition to Collaboration case study
(Case Code: BSTR312) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR312 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling ChargesThemes
Competition/ Collaboration/ Entry strategy/ Expansion strategy |
| Case Length |
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19 Pages |
| Period |
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2000-2008 |
| Pub Date |
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2009 |
| Teaching Note |
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Not Available |
| Organization |
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eBay Inc.,
Yahoo ! Inc. |
| Industry |
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e-commerce |
| Countries
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Japan; Global |
Abstract:
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The case discusses the Japanese ventures of eBay and Yahoo!
Auctions (Yahoo). US-based online auctioneer, eBay entered Japan in 2000, after
several successful international ventures. But eBay could not get the required
mileage in the country, and chose to exit Japan in 2002.
On the other hand, Yahoo Auctions, which was launched in Japan in 1999, tasted
unprecedented success. eBay's exit from Japan was largely attributed to the fact
that it was unable to break Yahoo's stranglehold of the market. The case
discusses in detail, the strategies adopted by both the companies in the
Japanese market, and the reasons for the debacle of eBay and success of Yahoo in
this market.
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The case concludes with the details of eBay's
reentry into the country through a joint venture with Yahoo
through the launch of website Sekaimon.
Issues:
» Study eBay and Yahoo! Auction's strategy in Japan and compare and contrast the
strategies adopted by the two companies.
» Analyze the reasons for eBay's failure and Yahoo! Auction's success in Japan.
» Analyze the reasons for the two companies coming together to launch Sekaimon
in Japan.
Contents:
Keywords:
Competition, Collaboration, Entry, Expansion, Strategic
alliance, Online auction, e-commerce, Japan, eBay, Yahoo, Sekaimon
eBay Joins Hands with Yahoo! in Japan
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