Launching iPhone: Apple's Entry into the Mobile Phone Market
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The Other View
Critics said that the enormous amount of hype surrounding the iPhone had led to the initial success of the brand. The main question, however, was whether Apple would be able to match the initial hype with performance. Some analysts opined that the iPhone might not live up to expectations...
Response from the Competitors
Some of them had already launched new models to meet the competition from iPhone (Refer to Exhibit VII for some of the competing phones to iPhone)...
Exhibit I: Total Net Sales of Apple and its Key Products by Unit
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