Case Studies and Management ResourcesAsia's Most Popular Collection of Management Case Studies |
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Case Studies and Management ResourcesAsia's Most Popular Collection of Management Case Studies |
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Case Studies Collection
Business Ethics Short Case Studies
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Case Studies in Business, ManagementRepresenting a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material. The collection consists of case studies and research reports on a wide range of companies and industries - both Indian and international. The collection contains several kinds of case studies:
Short Case StudiesThese are very short (3 or 4 pages) case studies, essentially covering one issue or topic. These can be used in classroom and other situations where the time available for case preparation is limited. List of CategoriesBusiness Ethics, Business Environment, Business Strategy, Consumer Behavior, Human Resource Management, Industrial Marketing, International Marketing, IT and Systems, Marketing Communications, Marketing Management, Miscellaneous, Operations, Sales and Distribution Management, Services Marketing, More Short Case Studies >>
Featured Case StudiesZurich's Eco-friendly Waste Management SystemIn 1985, the Social Democrat Party of Zürich started an initiative for an ecological waste management system in association with The Zürich Waste Department (AWZ) – to dispose waste in an eco friendly manner. It comprised of a project called 'Zürich-Recycling', introduction of official trash bags called ‘Züri-sacks'and an information campaign with consumer oriented advice... Zurich's Eco-friendly Waste Management System Genetically Modified Crops in India: The Bt Brinjal ControversyThis case discusses the introduction of Bt brinjal in India in the backdrop of the controversy surrounding genetically modified (GM) crops in India. Monsanto Holdings P Ltd, a US based multinational agricultural biotechnology corporation that promoted GM crops in India through Mahyco-Monsanto Biotech (a 50:50 joint venture between Monsanto and Maharashtra Hybrid Seeds Company) found itself in the center of this debate... Genetically Modified Crops in India: The Bt Brinjal Controversy IKEA: The Japanese Misadventure and Successful Re-entryThe case discusses in detail Sweden-based furniture retailer, IKEA's re-entry into the Japanese market and the strategies it adopted on its re-entry. IKEA first entered Japan in 1974 through a joint venture with a Japanese company as a part of its plans to expand globally. It exited from the country in 1986, after failing to develop a significant presence. IKEA decided to re-enter the market in 2002, and the second time around, it conducted a thorough study of the markets... Corporate Governance at Wal-MartWal-Mart, the world''s leading retailer, is famous for its low prices and its breadth of merchandise. The chain offers food, clothing and a range of other items including electronics, health and beauty products, sporting goods, toys and prescription drugs. Wal-Mart also sells products on-line. This case deals with corporate governance practices at Wal-Mart with special reference to board composition, board committees, directors'' responsibilities, board meetings and directors'' compensation... Corporate Governance at Wal-Mart Immigration and the US EconomyThe United States has been called the land of immigrants. In fact, an overwhelming majority of the US population is made up of people who either themselves are immigrants or are descendents of immigrants. The US continues to attract immigrants from all parts of the world. Over the years, with the number of immigrants growing, the US government introduced several acts to regulate immigration. Post-9/11, the US government has tightened immigration regulations... Immigration and the US Economy Enterprise Risk management at General MotorsGeneral Motors (GM) is the world's largest manufacturer of cars and trucks. The company is exposed to many risks: legal risk, currency risk, interest rate risk, commodity price risk and equity price risk. The case outlines these risks and the mechanisms GM employs to manage them... Compensation Management at Tata Consultancy Services Ltd.: Coping with Turbulent Times in the Indian IT IndustryThe case discusses the compensation management practices at Tata Consultancy Services Ltd. (TCS), one of the leading Indian IT companies. TCS' compensation management system was based on the EVA model. With the implementation of Economic Value Added (EVA)-based compensation, the salary of employees comprised of two parts – fixed and variable... Destination Marketing: Tourism Australia's Controversial CampaignThis case is about an advertising campaign started by Tourism Australia in 2006, the controversies it created, and its eventual withdrawal. The case revolves around the 'So Where the Bloody Hell are You?' campaign that was withdrawn in early 2008. Australian tourism had been facing the unique problem where the interest shown by the people in visiting the country was not translating into actual tourist inflows... Destination Marketing: Tourism Australia's Controversial Campaign Baidu: China's Leading Search EngineBaidu.com, Inc. (Baidu) referred to as ‘Chinese Google'is the leading Chinese language search engine, with a market share of 60.1% in China as of 2007. It was founded by Robin Li and Eric Xu in 2000 with the aim of offering Internet search solutions in Chinese. The majority of web surfers in China preferred Baidu as their primary search engine as it offered them a variety of features such as an MP3 search service, instant messaging, and online games... Tesco in the United StatesTesco, a major UK-based retailer, entered the US market in November 2007, opening a small-format store named Fresh & Easy. The case describes Fresh & Easy's entry strategy, touching on market research, store format, layout, location, etc. It then discusses some of the criticisms that the store attracted in the US. The case also discusses Tesco's decision in April 2007 to halt the opening of new Fresh & Easy stores for three months, after 61 stores had been opened... The Indian IPO Market in Early 2008The case discusses the state of the IPO market in India in early 2008. It examines the reasons why some of the IPOs were withdrawn during this period, and also deals with some of the criticisms against the IPO process, such as high issue prices and regulatory laxity. The recommendations of the Group on review of the issue process (GRIP) and the Indian Finance Ministry's proposals are also discussed... The Indian IPO Market in Early 2008 Kleenex: The Saga of a Super BrandConsumer packaged goods major, Kimberly-Clark Corporation (Kimberly), had, over the years, made Kleenex a super brand. The brand identity was so strong that it had become a generic term for tissue paper, requiring the company to use 'Kleenex brand' to refer to its product. With the sales for the category shrinking since 2001, Kimberly decided in 2006 to rejuvenate the Kleenex brand. In late 2006, the 'Let it Out' campaign was launched... Lidl: The Hard DiscounterLidl Stiftung & Co. KG (Lidl) is a Germany-based hard discount retailer. It was started in 1973 on the lines of Aldi, the first and the largest discounter in Germany. Over the years, Lidl differentiated its strategies and developed a separate and distinct identity for itself not only in Germany but across Europe. It offered stiff competition to other discount retailers like Penny as well as to full-service, large format stores like Tesco. The case describes some of the ways in which Lidl managed... The US Housing Market and the Subprime Mortgage Crisis (B): Impact on the US EconomyIn 2006, with rising interest rates and declining house prices, the subprime mortgage borrowers in the US were seriously affected, with several of them failing to make payments on their mortgage loans. Over time, the crisis intensified, with increasing numbers of delinquencies leading to foreclosures, and ending up in repossessions. The secondary mortgage market was also affected by the crisis, and with the contagion spreading beyond sub prime securities, liquidity in the credit market dried up as banks and other financial institutions... The US Housing Market and the Subprime Mortgage Crisis (B): Impact on the US Economy Base of the Pyramid Protocol & How the Solae Company Tested it in IndiaThis case discusses the involvement of Solae, a joint venture of DuPont and Bunge Ltd, in implementing the Base of the Pyramid (BoP) Protocol. DuPont was one of the first companies to extend its support to the BoP Protocol when it was launched in the early 2000s. After the BoP Protocol was tested successfully by SC Johnson in Kenya, it was tested in India by Solae... Base of the Pyramid Protocol & How the Solae Company Tested it in India |
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