Reebok's Gameplan in India
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : MKTG049
Case Length : 10 Pages
Period : 1991-2002
Pub Date : 2003
Teaching Note : Available
Organization : Reebok, Adidas and Nike in India
Industry : Footwear and Apparel
Countries : India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Competition
Reebok India
The major activities of Reebok International Ltd. included designing and marketing of sports and fitness products including footwear and apparel. In October 1995, Reebok International Ltd. entered into a 80:20 joint venture with the Delhi-based Phoenix Overseas (Reebok India Co.).
Initially, Reebok offered 65 varieties of sports shoes and sports clothing such as T-shirts, shorts and sweatshirts in 5 exclusive stores in Delhi and Mumbai...
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Nike India
Based in Oregon, USA, Nike Inc. was one of the world's leading sports footwear and apparel. The company sold its products through independent distributors, licensees and subsidiaries in numerous countries around the world...
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Adidas Salomon AG
In 1948, Adolf (Adi) Dassler founded Adidas in Schienfield, Germany. In 1956 Adidas started manufacturing sports apparel, balls and other sports accessories.
In 1997 the company acquired the French Salomon Group, the global leader in the manufacture of winter sports equipment.
The newly formed company was named Adidas-Salomon AG and was headquartered in Herzogenaurach, Germany. The company marketed its products in more than 160 countries...
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