Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown

            
  
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Case Details:

Case Code : MKTG234
Case Length : 23 Pages
Period : 2003-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Tourism Turkey
Industry : Tourism Industry
Countries : Turkey; Central Europe; Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Turkey - 'Queen of the Mediterranean' Contd...

Commenting on the growth of the tourism sector in Turkey, Ibrahim Yazar (Yazar), a bureaucrat in the Turkish Ministry of Culture and Tourism (MoT), said, "The number of foreign tourists visiting Turkey rose 13 percent in 2008 when compared to the previous year. No other country in the world has enjoyed such an increase in the number of tourists being received. Turkish tourism will grow 10 percent in 2009."6

Turkey, officially called the Republic of Turkey, is a transcontinental Eurasian country stretching across the Anatolian peninsula in western Asia and Thrace in the Balkan region of southeastern Europe.

 Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Analysts said it was its strategic location amidst Asia, Africa, Europe, and the Middle East that made it one of the most preferred tourist destinations across the world...

 Excerpts >>

6] "Turkish Tourism to Boom In spite of Financial Crisis," www.turkishweekly.net, March 2, 2009.

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