Hasbro`s Kidult-Centric Business Strategy: Navigating Nostalgia for Success?
| Case Code: MKTG461 Case Length: 13 Pages Period: Pub Date: 2024 Teaching Note: Available |
Price: Rs.400 Organization : Hasbro, Inc. Industry :Retailing Countries : United States Themes: Brand Strategy Product Strategy & Design, Brand Development,Segmentation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In 2023, US-based multinational play and entertainment company Hasbro, Inc. (Hasbro) launched a new go-forward plan, Blueprint 2.0 (See Exhibit I) seeking to deliver a positive financial impact at the trouble prone company. The plan focused on having fewer bigger brands, expanding licensing, and introducing branded entertainment and an array of consumer products spanning a broad range of diverse categories – from junior, pre-school, kids, to ‘Kidults’ .
Founded in 1923 by three brothers – Herman, Hillel, and Henry Hassenfeld – Hasbro specialized in the creation and sale of toys and games. Apart from consumer products, the company offered gaming and entertainment (See Exhibit II). It granted licenses for a variety of franchise brand content across different digital media platforms. As of 2023, it was considered to be one of the most renowned and familiar toy companies in the world. Its portfolio of iconic brands included G.I. Joe, My Little Pony, Magic: The Gathering, Dungeons & Dragons, Transformers, Play-Doh, and Peppa Pig (See Exhibit III).
Buy this case study (Please select any one of the payment options)
| Price: Rs.400 |
Price: Rs.400 | PayPal (9 USD) |
