Case Code : CLCB041
Publication date : 2005
Subject : Consumer Behavior
Industry : -
Length : 04 Pages
Price : Rs. 100
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Shopping Malls, Shopping Experience, Crossroads Mumbai, Spencer Plaza, Organized Retailing, Retail Outlets, Gold Souk, Mall management, Tenant Mix and Specialty Malls
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The caselet deals with the development of organized retailing in India in the form of shopping malls. It looks into the reasons for the growth of shopping malls in India. With the changing shopping needs and aspirations, consumers are finding it easier to shop at malls where a wide choice of merchandise is available under one roof. The caselet also delves into the growth of specialty malls and the challenges faced by shopping malls in India.
These malls were expected to bring about a mall
revolution in India, based on changing consumer preferences, and growing
Questions for Discussion:
1. Although shopping malls started making their presence felt, consumers still had to go to the traditional stand-alone stores, when they were purchasing specialized products like electronics, home needs, and jewelry. What are the ways in which shopping malls in India can attract more number of customers?
2. Poor mall management and poor tenant mix have resulted in poor mall traffic and low conversion rate. This has led to the closure of individual shops, at several malls. What can the mall management do, to attract serious buyers?