ICMR Case Studies and Management Resources
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Business Strategy
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Title : Business Strategy Textbook |
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Title : Business Strategy Workbook |
Strategic management consists of a set
of decisions and actions resulting in the formulation and implementation of
strategies designed to achieve the objectives of an organization. It
involves taking decisions about the products, location, and the
organization’s structure—decisions that determine the survival of the
organization in the short and long term.
It starts with strategic diagnosis,
and culminates in new products, markets, technologies and capabilities. The
strategist’s work is to challenge the prevailing setup with a single
question: "Why?", and to ask the same question as many times as necessary to
make the future as clear as the present for managers at all levels.
Introduction to Business Strategy discusses the concepts and practices in
strategic management. The book, Business Strategy focuses on the organization and its
interaction with its environment. It provides a panoramic view of the
changing corporate environment and seeks to explain how organizations can be
more effective and efficient not only in today’s but also in tomorrow’s
business environment .
"The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand."
-Sun Tzu
"There is no ‘perfect’ strategic decision. One always has to balance conflicting objectives, conflicting opinions, and conflicting priorities. The best strategic decision is only an approximation—and a risk."
-Peter Drucker
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