Kentucky Fried Chicken: Tackling the Trans Fat Problem
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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This case study further deals with the increased pressure faced by food service establishments and restaurants from consumer advocacy groups and public health authorities to disclose the amount of trans fats in their food products and switch over to alternative ingredients.
» Understand the issues and constraints faced by fast food companies,
restaurants, and food establishments in dealing with the trans fats problem
Kentucky Fried Chicken, Yum Brands, McDonald's, Obesity, Consumer Advocacy Groups, government regulation, Burger King, Wendy's, Trans Fat Task Force, coronary heart disease, Obesity, Diabetes, Diet and nutrition, class action lawsuit, zero grams trans fats, Board of Health, American Heart Association, U.S. Food and Drug Administration, Kraft Foods, Oreo Cookies
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