The Ugg Boot Controversy in Australia
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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At the same time, several Australian manufacturers started selling Uggs in the US, and Deckers asked Australian manufacturers to stop using the word Ugg or face legal action. The case discusses in detail the events leading to the legal battle between Deckers and Australian manufacturers and concludes with the details of the outcome.
» Study the origin of Ugg Boots.
Business environment, Legal environment, Trademarks, Luxury fashion footwear, Sheepskin boots, Australia, Ugg Boots, Decker
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