The Ugg Boot Controversy in Australia
The case is structured to achieve the following teaching objectives:
- Study the origin of Ugg Boots.
- Understand the controversy related to Ugg trademark.
- Evaluate the claims made by Deckers and Australian sheepskin manufacturers.
- Analyze the outcome of the controversy and how it would affect the market for sheep skin boots in Australia.
|Ugg Travels to America|
|The Aussie Claim|
|The Legal Battle and Aftermath|
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