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Coke: Ethical Issues
Abstract
The case discusses the crisis faced by Coke in Europe when people fell ill after consuming its products. The case also brings out the ethical dimensions involved in Coke's exclusive school contracts, which was done to promote soft drink sales among school children. The case is designed to help students critically analyse the ethical issues involved during Coke's European crisis and the exclusive school contracts controversy in the US. Students must appreciate the role of sound ethics in doing business. |
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Issuess
The case is structured to achieve the following teaching objectives:
- Understanding the characteristics of ethical issues in business in relation to the sale of soft drinks, food and beverages as well as advertising in schools through exclusive contracts, analysing them economically, legally and philosophically and reaching the right, just and proper decision.
- Highlighting the ethical, legal and economic aspects involved in promoting a harmful product to schoolchildren through exclusive contracts with schools.
- Discussing the implications of advertising to schoolchildren on moral and social grounds.
- Exploring the alternatives to the problems associated with selling soft drinks and other junk foods by corporations.
- Examining the various issues and consequences involved in the campaign for commercial-free schools.
- Understanding the government's role in regulating the corporate contracts with schools.
| Contents |
| The Recall |
| Background Note |
| Exclusive School Contracts |
| The Explanation |
| Exhibits |
Keywords
Coke, Belgian Health Ministry,promote soft drink,school children,Michael Douglas Ivester,Brita Butler, ,Coca-Cola, District schools controversy, Exclusive school contracts, Public relations problem, Unethical business practices, Harmful effects of soft drinks, Belgium controversy