The Body Shop: Social Responsibility or Sustained Greenwashing?
ICMR HOME | Case Studies Collection
»Business Ethics Case Studies
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Since its inception, it had endorsed and
championed various social issues such as opposition to animal
testing, developing community trade, building self-esteem,
campaigning for human rights, and protection of the planet.
Through these initiatives, the company had cultivated a loyal
base of customers who shared these values.
» Understand the issue of sustainability rhetoric and greenwashing with regard
to the acquisition of Body Shop by L'Oréal
The Body Shop International Plc., natural-based and ethically-sourced beauty products, L'Oréal SA, Dame Anita Roddick, Corporate Social Responsibility, Greenwashing, Consumerism, Mergers and Acquisitions, Consumer advocacy activism, environmental management , Beauty Care, animal protection and testing, Community Trade product, Product boycott, Business Ethics
1] L'Oréal SA, headquartered in Clichy, France, is the world's leading cosmetics and beauty company. Its portfolio includes various brands in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes, and hair care. In 2005, L'Oréal's revenue was €14.53 billion and it earned a net income of €1.639 billion. As of December 2005, it employed 52,080 people.
Case Studies Links:-
Short Case Studies,
Simplified Case Studies.
Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.
Business Reports Link:- Business Reports.
Books:- Textbooks, Work Books, Case Study Volumes.
|Business Environment||Business Ethics||Business Reports||Business Strategy|
|Corporate Governance||Economics||Enterprise Risk Management||Finance|
|HRM||Innovation||Insurance||IT and Systems|
|Leadership and Entrepreneurship||Marketing||Miscellaneous||Operations|
|Project Management||Short Case Studies||Cases in other Languages||Free Case Studies|