‘Gramin Suvidha Kendra’: MCX’s Corporate Social Opportunity Approach to Inclusive Growth
The case is structured to achieve the following teaching objectives:
- Study MCX's 'Gramin Suvidha Kendra' model and discuss and debate whether the model is sustainable and capable of driving inclusive growth.
- Study MCX's 'Corporate Social Opportunities' approach and how it differs from the CSR approaches of other companies.
- Understand the issues and challenges in building a sustainable model aimed at catering to the needs of the rural/Bottom of the Pyramid population while addressing some of their problems.
- Understand the issues and challenges in a public-private partnership, and concepts related to ‘collaboration continuum’.
- Identify the challenges faced by the MCX team with regard to GSK and explore ways in which the model can be evolved so that it attains self-sufficiency.
|The Problem And The Opportunity|
|Gramin Suvidha Kendra - The Village Convenience Center|
|GSK Operating Model And Service|
|The Relationship With India Post|
|Ensuring Sustainability||The Road Ahead|
Corporate social responsibility, Corporate social opportunity, Sustainable model, Sustainable development, Inclusive growth, Bottom of the Pyramid, Public-Private partnership, Collaboration continuum, Rural consumers, Price information, Spot trading, Gramin Suvidha Kendra, MCX